This past Friday, Adult Swim released a full episode of Rick and Morty on Instagram in 109 clips (15 seconds or less), three days before the episode premiered. Despite Variety and other press calling the stunt ridiculous, it worked . . . surprisingly well. The show’s comedy, similar to other short attention span animated comedies like Family Guy can easily be consumed in quick bites. 27k people followed the Rick and Morty Instagram feed in the first 3 days before the premiere of the show. Each clip recieved hundreds (some thousands) of comments and likes – indicating that many people watched the episode the whole way through. Read more about it here.
And “Rixty Minutes” is my favorite episode yet. This bite sized clip sums it up nicely.