At this past year’s Adult Swim upfront, we used awesome projection mapping technology to make one of our giant owls come to life. Click here to check out a video of the owl. When projection mapping is done well it can be mind-blowing. This past year Coke projected onto their headquarters in Atlanta each evening, which you could see from all over midtown Atlanta. Recently I came across this example from the Dumbo Arts festival in Brooklyn. Click here to see how they made this building and tunnel come to life. Projection mapping is a great way of grabbing people’s attention in a unconventional way – but to do it properly, requires thought and creativity.