Keeping the Hamster Cage Smelling Fresh

The new Kia Soul commercial featuring their hamster mascots has one up’ed their last spot featuring the characters. The new commercial, featuring LMFAO’s Party Rock Anthem is funny, fresh, and works overall. This is one of the rare cases where a car company trying way too hard to communicate with a younger demo may actually be getting their point across. I’ll be interested to see whether we see more hipsters driving around in the Kia Soul or whether it becomes a mid-life crisis mobile for their parents.