A look into IDEO’s innovation process

This example of how IDEO used their innovation process is a little outdated, but the process itself hasn’t changed. Given one week to design a new shopping cart, the team observed and talked with people in super markets and came up with several quirky ideas on how to improve the cart. The video discusses a bit about the corporate structure of IDEO and how lack of hierarchy and focus on talent allows for more productive collaboration and creativity. Take a look at how their emphasis on wild ideas and outside the box thinking led them to a really interesting new design.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s