A look into IDEO’s innovation process

This example of how IDEO used their innovation process is a little outdated, but the process itself hasn’t changed. Given one week to design a new shopping cart, the team observed and talked with people in super markets and came up with several quirky ideas on how to improve the cart. The video discusses a bit about the corporate structure of IDEO and how lack of hierarchy and focus on talent allows for more productive collaboration and creativity. Take a look at how their emphasis on wild ideas and outside the box thinking led them to a really interesting new design.