Extreme Brand Truth

I’ve mentioned finding your brand truth in previous posts as the process of uncovering what your company truly stands for. Well what if you took this process to the extreme? Would Facebook just be honest and rebrand itself as “Procrastination”? Would McDonalds rebrand itself as “McDiabetes”? Take a look at some of these creative examples of honest logos.


Morgan Spurlock: Selling Risk

Morgan Spurlock’s new TED talk discusses transparency in companies and their marketing, as well as how taking risks can lead to big reward. His presentation style is entertaining and engaging. Watch this talk and think about how you might be able to take bigger risks with your brand while at the same time remaining aligned with your “brand truth.”