Old Spice Powers it’s way into advertising history

The sheer volume of Old Spice’s video responses to users of various social media sites can leave you wondering if Isaiah Mustafa is in fact some sort of super man. This week, the company along with Wieden + Kennedy, released over 180 shorts responding to tweets, youtube comments, emails, and blog posts. Cementing it’s spot as one the best social campaigns of the year, “The man your man could smell like” was talked about on seemingly every blog I visited. Adfreak’s Tim Nudd was even mentioned in one the responses from Old Spice. Even cooler – one person actually got the Old Spice Man to propose to his girlfriend in one of his responses. To summarize, incredible/hilarious campaign, unique response to social media, I’m on a Horse!

Old Spice Youtube Channel

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