The statistics in this presentation on social are staggering. Membership and interaction on sites such as Facebook, Youtube, and Twitter are doubling every year. One of the most shocking stats: Users spent 500 billion minutes on Facebook in the past year, up from 150 billion the year before. Then you read about how 1 of 6 marriages started in online media and how ONE THIRD of women 18-34 check Facebook when they first wake up (even before using the bathroom). Outrageous. The purpose of the presentation is to explain that social media is no longer a category of its own, now it’s just media. And it’s wrapped up in everything we do.