Though AT&T’s “Rethink Possible” campaign has been criticized for having mixed messages, this one spot created by BBDO has struck a heart string. As a general rule, if a 30 second commercial can make grown women cry, you may be doing something right. I must admit that this commercial has got me speaking to people on public transportation again. And oh yea . . . the capabilities of phones these days are pretty cool too.
This will definitely go down as one of my favorites of 2010.