I’m a real fan of Google’s Search Stories. Besides telling a lovely story through search, it has pulled back the curtains for the average joe on people’s actual search behavior. It has definitely made it easier for the search advertising professionals of the world to promote their craft (and probably helped Google out a little too). Though toys learning how to use a search engine is kind of the like the raptors in Jurassic Park learning how to use doorknobs, this ad really works. You can also check out some of Google’s older Search Stories, or even make your own. One of my friends made this search story for a co-worker that is having a baby.