That new hamster car smell . . .

So is this commercial going to appeal to the hip and trendy people that enjoy 90’s rap and sweet hoodies? Or is it going to appeal to that crazy middle aged lady down the street who’s constructed a giant hamster enclosure in her home? Similar to the Honda Element, I wouldn’t be surprised to see a whole lot of older folk driving the car (if they can get past the fact that it’s a Kia).

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