I love watching emerging trends, and what better way to find out what people want than through search.
Google Zeitgeist takes the years top searches and organizes them in order to demonstrate the latest and most popular trends. For example, take a look at the fastest rising and fastest falling searches to see what trends swept the nation and in what trends people lost interest in a hurry.
Rory Sutherland talks about how important the “small stuff” is when making decisions about marketing strategy. Discusses some excellent examples of key details that have gone overlooked in a major way.
Eureka! After a few applications with no response, I was finally invited to a TED event in Washington DC! TED is a conference series bringing together the world’s greatest minds in the areas of Technology Entertainment and Design. Famous speakers to talk at TED events included Al Gore, Jane Goodall, Bono, Bill Clinton, Bill Gates, Larry Page & Sergey Brin and the list goes on . . . forever. At this satellite event in DC, one of my favorite bloggers, David Armano (writer of Logic + Emotion), is speaking along with experts in online marketing, sports media, bar tending, stand up comedy, and “the self.” Which works out well, since I’ve been writing a business model for a hilarious online sports bar for alcoholic existentialists. Check out TED to see if any events are coming up in your area.
I’m a real fan of Google’s Search Stories. Besides telling a lovely story through search, it has pulled back the curtains for the average joe on people’s actual search behavior. It has definitely made it easier for the search advertising professionals of the world to promote their craft (and probably helped Google out a little too). Though toys learning how to use a search engine is kind of the like the raptors in Jurassic Park learning how to use doorknobs, this ad really works. You can also check out some of Google’s older Search Stories, or even make your own. One of my friends made this search story for a co-worker that is having a baby.
It would be irresponsible of me not to post this commercial from Nike and Wieden + Kennedy , aired during the world cup. With the top tier celebrities and epic film making technique, this commercial could very well get lost in all of Nike’s other commercials – but I think people will remember this one for a while. I think a general rule for commercials is if you don’t want the commercial to end, the ad has done its job.
So is this commercial going to appeal to the hip and trendy people that enjoy 90’s rap and sweet hoodies? Or is it going to appeal to that crazy middle aged lady down the street who’s constructed a giant hamster enclosure in her home? Similar to the Honda Element, I wouldn’t be surprised to see a whole lot of older folk driving the car (if they can get past the fact that it’s a Kia).