Even the most complicated topics can be riveting when presented in the correct way. The book “Made to Stick,” by Chip and Dan Heath, outline 6 criteria in making an idea compelling or “sticky.”
The 6 steps are:
This is a perfect example of a vastly complex topic, simplified, and turned into a fascinating story. Take the history of the internet . . .
Microsoft Bing releases Visual Search. Images of dogs fly about your computer screen.
TechCrunch: Visual Search
Also, Google unveils the new “Google fast flip” which allows you to see a visual of a publication, similar to magazine/news stand.
Google Fast Flip
Old Spice: “Just kidding . . . I’m not a woman”
Tony Stewart endorses the Burger King Whopper because he loves eating Whoppers, and wiping his face with the hundred dollar bills he was paid to star in this commercial.