Simply tell a story

Even the most complicated topics can be riveting when presented in the correct way. The book “Made to Stick,” by Chip and Dan Heath, outline 6 criteria in making an idea compelling or “sticky.”

The 6 steps are:

1. Simplicity

2. Unexpectedness

3. Concreteness

4. Credibility

5. Emotions

6. Stories

This is a perfect example of a vastly complex topic, simplified, and turned into a fascinating story. Take the history of the internet . . .

Advertisements