The advertising revenues of the four largest Web advertising companies (Google, Yahoo, Microsoft, and AOL) together represent the lion’s share of all online advertising revenues, a decent proxy for the market as a whole. In the second quarter of 2009, their combined global ad revenues were $7.864 billion, down 3.4 percent from a year ago.
Snuggie introduces the “Snuggie Dog!” If I hear that puppy whimper one more time I’m going to buy one. I swear . . . I’ll do it!
Ogilvy helps huggies to appeal to the emotions – when they’re making that face, huggies will be there. On a side note, they got these pictures from Flickr.
Josh Bernoff, author of the Groundswell writes in his latest article:
“Digital, which will be about 12% of overall advertising spend in 2009, is likely to grow to about 21% in five years. Along the way overall advertising budgets won’t grow much.
This is huge.
It means we are all digital marketers now, since digital is at the center of many campaigns anyway.
It means media is in trouble, or at least in the middle of a transformation. For example, online video ads, which will be about $870 million this year, will grow to over $3 billion in 2014. What will this do to networks plans to put more of their shows online in places like Hulu. How will it accelerate some newspapers plans to become more and more centered around online?
And it means that social “media”, which will account for $716 million this year between social network campaigns and agency fees, will generate $3 billion in five years. And this doesn’t even count displays ads on social networks (which are in the display ads category.) Of all the parts of digital marketing, social network marketing one is poised for the most explosive growth.
Pundits have been declaring the end of mass media and advertising for years now. From my 14 years of experience analyzing this stuff, I’ve learned that things die very slowly, but there are real trends you can see. If you’re in advertising, you’d better learn to speak digital, because that’s the way the world is going.”
Last time I posted on Augmented Reality in video games. Here is an even cooler example of augmented reality on the iPhone that allows you to see who tweeting around you