P&G Effectively Uses Social Media

Tampons and other feminine products are not the easiest to market – but P&G came up with a creative solution:

For the AdAge Video:


NEW YORK (AdAge.com) — Josh Bernoff is Vice President and Principal Analyst at Forrester Research and co-author of the book “Groundswell.” Keynoting this week’s Interactive Advertising Bureau’s Social Media Conference, he discussed how major marketers like Procter & Gamble are using social media in increasingly potent ways. With the social community effort detailed here in this video, P&G significantly increased sales of its tampon products.


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