P&G Effectively Uses Social Media

Tampons and other feminine products are not the easiest to market – but P&G came up with a creative solution:

For the AdAge Video:

http://link.brightcove.com/services/link/bcpid1370868150/bctid23873047001

NEW YORK (AdAge.com) — Josh Bernoff is Vice President and Principal Analyst at Forrester Research and co-author of the book “Groundswell.” Keynoting this week’s Interactive Advertising Bureau’s Social Media Conference, he discussed how major marketers like Procter & Gamble are using social media in increasingly potent ways. With the social community effort detailed here in this video, P&G significantly increased sales of its tampon products.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s