Tampons and other feminine products are not the easiest to market – but P&G came up with a creative solution:
For the AdAge Video:
NEW YORK (AdAge.com) — Josh Bernoff is Vice President and Principal Analyst at Forrester Research and co-author of the book “Groundswell.” Keynoting this week’s Interactive Advertising Bureau’s Social Media Conference, he discussed how major marketers like Procter & Gamble are using social media in increasingly potent ways. With the social community effort detailed here in this video, P&G significantly increased sales of its tampon products.
22squared uses an advocacy model for its marketing, called “The Friendship Model”
It is explained in the presentation below (and by the way, slideshare.net is a great tool for sharing presentations).
A nice way of releasing a phone with a built in HD camera. Watch the first video, and if you can’t figure it out (you won’t be able to), watch the second video for answers.
Kobe and Lebron make a viral splash
Trendwatching.com reports on ‘Trysumers’
TRYSUMERS: “Freed from the shackles of convention and scarcity, immune to most advertising, and enjoying full access to information, reviews, and navigation, experienced consumers are trying out new appliances, new services, new flavors, new authors, new destinations, new artists, new outfits, new relationships, new *anything* with post mass-market gusto.”