P&G Effectively Uses Social Media

Tampons and other feminine products are not the easiest to market – but P&G came up with a creative solution:

For the AdAge Video:


NEW YORK (AdAge.com) — Josh Bernoff is Vice President and Principal Analyst at Forrester Research and co-author of the book “Groundswell.” Keynoting this week’s Interactive Advertising Bureau’s Social Media Conference, he discussed how major marketers like Procter & Gamble are using social media in increasingly potent ways. With the social community effort detailed here in this video, P&G significantly increased sales of its tampon products.


The Friendship Model

22squared uses an advocacy model for its marketing, called “The Friendship Model”

It is explained in the presentation below (and by the way, slideshare.net is a great tool for sharing presentations).