Extreme Brand Truth

19 Apr

I’ve mentioned finding your brand truth in previous posts as the process of uncovering what your company truly stands for. Well what if you took this process to the extreme? Would Facebook just be honest and rebrand itself as “Procrastination”? Would McDonalds rebrand itself as “McDiabetes”? Take a look at some of these creative examples of honest logos.

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RT @azizansari: It's still a one possession game. #SomethingSomeDudeNearMeJustSaid#SoundedSmart 2 weeks ago
@BurgerTap Tuesdays & Thursdays are generally good - let me know if you decide to do it and I'll spread the word. 1 month ago
@BurgerTap You guys should consider hosting a weekly trivia night - there isn't a good trivia spot in our neighborhood 1 month ago
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AdFreak Update

Apple's iPhone TV Ads: The Complete Campaign
Apple's "Get a Mac" campaign for the Macintosh computer, starring Justin Long and John Hodgman, set the bar for creativity in tech advertising. Created by TBWA\Media Arts Lab, it was simply the best TV ad campaign of the last decade, and the best advertising comedy series ever. But in its wake, client and agency have quietly built up a remarka […]
Kenny Powers Unveils the Fastest Shoe You've Ever Seen: K-Swiss Blades
Kenny Powers, the MFCEO of K-Swiss, does his best foul-mouthed Steve Jobs impression—complete with the jeans-and-black-turtleneck look—in this hilarious new video from 72andSunny for K-Swiss Blades, the "fastest shoe you've ever seen." The Eastbound & Down star explains that lots of unusual elements went into development of the […]
Kate Upton Sinks Her Teeth Into a Hardee's-Carl's Jr. Commercial
"My spice I bring to it is lingerie." Thus spake Sports Illustrated swimsuit-issue cover model Kate Upton of her role in a Carl's Jr./Hardee's commercial breaking on Sunday. Truer words were never spoken, albeit in somewhat tortured English. I'd quote Kate some more from the spot's behind-the-scenes teaser clip below, but, well, […]
Liquid-Plumr Double Impact Has Twice the Uncomfortable Innuendo
Liquid-Plumr has a product called Double Impact. So, really, what choice did DDB in San Francisco have but to create the innuendo-stuffed spot below with a housewife who daydreams about two plumbers double-teaming her clog by "snaking her drain" and "flushing her pipe." I suppose you have to hand it to the Clorox brand—they just wen […]
EA to Float Copies of 'Mass Effect 3' Into Near Space
Beginning on Thursday, EA and Bioware will promote their video-game space odyssey Mass Effect 3 by sending copies of the game into near space via weather balloons in New York, San Francisco, Las Vegas, Berlin, London and Paris. Fans will be able to collect the game well ahead of the release date if they can snag the copies that float back to Earth—assu […]
Kellogg Creates Totes Amazeballs Cereal in Response to Single Tweet
Totes Amazeballs might seem like an un-Kellogg-like name for a breakfast cereal. But the company has created it anyway over in the U.K., following a Twitter request from Charlatans frontman Tim Burgess. Explains Burgess: "I heard someone use the expression Totes Amazeballs, and it sounded like something from Charlie and the Chocolate Factory. I sent a c […]
Kayak.com: Deals So Good, You Just Have to Fire That Flare Gun
Creating a great ad campaign isn't brain surgery. Or is it? Surely it's a complex, demanding operation, and many well-intentioned efforts flatline. Barton F. Graf 9000's recent work for Kayak.com, however, is just what the doctor ordered when it comes to an inspired level of manic, humorous messaging. But enough tortured wordplay—my salu […]
Swedish Hospital's Ad Seeks 'Hot' Nurses for the ER
Half-Naked Woman Draped With Beef Jerky for Innovative In-Store Display (SFW)
On her travels in Germany, my friend Robin ran across this memorable in-store display for Jack Link's Beef Jerky. While I'd question the connection between lady bits and dehydrated meat, there's no denying it's an eye-catching spin on the typical cardboard cutout. At the bottom of the display is the Jack Link's tagline, "Feed yo […]
It Is the Most Interesting Horn Solo in the World
"If you were to hear one of his horn solos live, you would feel every emotion you've ever experienced, simultaneously." That's the somewhat painful-sounding description on the video below, starring Dos Equis' Most Interesting Man in the World, who apparently has taken up music. Now, he presumably doesn't always play horn solos. […]

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Extreme Brand Truth

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